Summer is here… It’s June! The world is moving forward in a new post-pandemic direction. In-person meetings, conferences, and tradeshows are all cornerstones of most businesses including the hospitality industry! Looking at recent data the numbers are up and on the rise for the hospitality and travel industry. Despite the lingering staffing shortages experienced throughout the industry including forcing American Airlines to cancel hundreds of flights over the weekend, people are still eager to get out there and travel.
According to a study based on a survey of more than 2,000 Americans, more than a year into the pandemic, there is optimism for the travel industry as four in 10 Americans plan to take at least one vacation this summer. Americans of all ages and income levels are ready to get away and are making travel plans. It was expected that leisure travel would come back faster than business travel; however, May group meetings volume increased 28.4% over the previous month. It was the fourth consecutive month that the volume increase reached double digits. The metrics are moving in the right direction and that is great news for the entire hospitality and travel industry!
Travel Pulse shared some key findings from a survey of over 5,800 travelers. It appears that close to 70% of the participants want to travel in 2021. Many of them also carried over some of their vacation days from 2020 into 2021. For example,
- 61% feel hopeful about travel in 2021, of whom 83% will take two or more domestic trips and 44% plan for two or more international getaways.
- 7% are excited about travel.
- Europe remains the most sought-after international destination among the Americans (68% of participants), followed by Asia (30%), the Caribbean (28%), and Mexico (25%).
- Within the U.S., the West/Pacific Northwest is the hottest region (52%), followed by the Mountains of Idaho, Montana, Wyoming, and Colorado (40%), Southwest (37%), Hawaii (31%), and Northeast (31%).
- 52% of participants plan to participate in outdoor activities.
- 68% want to avoid crowds.
- 26% of respondents carried over 11 or more vacation days from 2020 to 2021; 15% carried over between six and 10 days.
- 30% of respondents have 21-30 vacation days.
- 31% of respondents have 31 or more days.
- While many are making plans for trips, only 15% of respondents purchased tickets for domestic travel, and fewer than 10% have purchased flights for international trips.
We still have a lot of work to do and it will take some time, but it’s definitely great news that we are in the recovery stages and working to emerge bigger and better than ever. Summer is looking good and full of positive and hopeful vibes!